Are you interested in a career in digital marketing? You can start your journey with this certificate program, which is designed to teach you the basics of digital marketing by Google experts. By completing this program, you will acquire the necessary skills to effectively engage, reach, and convert customers online. Furthermore, you will earn a Google-recognized credential, which can help you stand out to potential employers and show your dedication to digital marketing. The certificate also grants you access to a global community of digital marketing professionals, allowing you to stay up-to-date with the latest industry trends. The program can equip you with in-demand skills in less than six months, even without prior experience or a degree. So why not take advantage of this opportunity to validate your knowledge and jumpstart your career in digital marketing?
What you’ll learn
- Gain the necessary skills to secure an entry-level job in digital marketing and e-commerce by learning the fundamentals of these fields.
- Digital marketing channels like search and email are crucial for businesses to connect with their target audience in an efficient and impactful way.
- Use analytics to assess marketing performance and deliver valuable insights.
- Create online shopping platforms, evaluate their performance, and foster customer loyalty.
Foundations of Digital Marketing and E-commerce: 18 Hours
- E-commerce and digital marketing definitions
- What is the role of an entry-level digital marketer?
- What is a marketing funnel?
- Digital marketing and e-commerce strategies: elements and goals
Attract and Engage Customers with Digital Marketing: 21 Hours
- Build brand awareness among potential customers
- What is SEO (search engine optimization)?
- SEO-friendly content
- Learn about search engine marketing (SEM)
From Likes to Leads: Interact with Customers Online: 27 Hours
- Social media marketing definition and Purpose
- Analyze, report, and advertise through social media: strategy, planning, and publishing.
- Social media campaign goals
- Design and repurpose social media content
Think Outside the Inbox: Email Marketing: 25 Hours
- Digital marketing and email marketing
- Copy, subject lines, and preview text that work
- Email marketing: test, execute, and optimize
- Analyze email campaigns
Assess for Success: Marketing Analytics and Measurement: 26 Hours
- Plan and execute media campaigns
- What defines a successful marketing campaign?
- Analyze metrics against performance goals and adjust marketing budgets
- Report on marketing campaign progress and important insights in presentations and reports
Make the Sale: Build, Launch, and Manage E-commerce Stores: 24 Hours
- E-commerce strategies and practices
- How e-commerce stores and platforms work
- Engage customers online with best practices
- Create a mock Shopify e-commerce store
Satisfaction Guaranteed: Develop Customer Loyalty Online: 26 Hours
- E-commerce customer loyalty strategies
- Manage client relationships and measure satisfaction
- Prepare for interviews and jobs
- Create a portfolio or resume for employers
Frequently asked questions
Is this course fully online or are there any in-person classes?
This course is entirely online, meaning there's no requirement to attend a physical classroom. All the course materials and activities are available online. However, you can connect with your instructor and classmates virtually. If you need assistance with the online platform or have any queries, technical support is available. You'll also have the chance to receive feedback on your work from your instructors and peers.
What prior knowledge is required?
The Career Certificate program by Google is open to individuals at all experience levels and provides unparalleled coursework. Completing the program gives candidates a competitive advantage in their job search.
Is there a specific order in which I need to take the courses?
It is strongly suggested to complete the seven courses in this certificate program in the order they are presented, as the material covered in each course builds on information from the previous ones.
What specific tools and platforms are included in the curriculum?
Both digital marketing and e-commerce rely on similar tools and platforms. This course will equip learners with knowledge of popular tools such as Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.
For which jobs does this program provide preparation?
This program provides preparation for jobs such as digital marketing, search engine optimization (SEO), social media marketing, content marketing, web analytics, email marketing, e-commerce, and more.
What kind of assistance can I expect in the process of searching for a job?
As part of your training, we offer expert-led instruction and practical projects to equip you with the skills needed for a job. Additionally, you'll have access to a variety of resources, including a tool for practicing interviews, workshops on building a resume, and sessions with a career coach.
Which types of companies seek to employ individuals specializing in digital marketing and e-commerce?
Digital marketing and e-commerce experts are needed in various industries, such as technology, finance, and retail. They connect with customers and maintain online platforms for companies like Internet banking and online visibility.
What was the reason behind Google's development of this program?
Google developed a training program to address the shortage of qualified candidates for IT support roles. This led to the launch of the IT Support Certificate in 2018, which has since been completed by thousands of people. Graduates report positive career outcomes within six months of completing the program. Google expanded its offerings to include additional high-paying career fields such as cybersecurity, data analytics, digital marketing and e-commerce, project management, and UX design. No previous experience or degree is required, and graduates have the opportunity to connect with over 150 U.S. employers who accept Google Career Certificates for open positions.
What is the cost of this certificate?
Get certified in Google Digital Marketing & E-commerce in under 6 months with less than 10 hours of study per week. It's affordable, with most learners paying less than $300 USD. After the initial 7-day free trial period, Coursera charges $49 per month in both the US and Canada.
Is it possible for me to enroll in just one course?
Certainly! Start by selecting the course card that interests you and immediately enlist. You possess the option to either enroll and successfully complete the course to acquire a certificate that can be shared or audit it for free access to the course materials. Opting to subscribe to a course that forms part of a Certificate program will result in automatic enrollment in the complete program. Keep tabs on your progress by visiting your learner dashboard. program. Keep track of your progress by visiting your learner dashboard.
